About Us

Our Story

Favorite was born from a simple observation: the Audemars Piguet x Swatch Royal Pop deserves watch straps as bold and creative as its own DNA.

This groundbreaking collaboration reimagined iconic watchmaking aesthetics in a playful, accessible format. Yet, the original factory offerings leave limited room for personal styling. As passionate watch collectors and Royal Pop owners ourselves, we spotted a gap in the market—and Favorite was created. Our mission is simple: to give every Royal Pop owner an easy, affordable way to completely refresh their timepiece in minutes, with no watchmaker required.

What Makes Us Different

Unlike universal, one-size-fits-all generic straps, every Favorite strap is engineered exclusively for the Audemars Piguet x Swatch Royal Pop. We fine-tune every detail: precise lug geometry, perfectly matched buckle dimensions, and balanced lengths to suit a wide range of wrist sizes. Every piece is built for a seamless, perfect fit—zero adapters, zero compromises.

Premium Materials, Carefully Selected

We source our materials with the same exacting standards as luxury watch manufacturers. Tailored specifically for the Royal Pop, our collection focuses on three premium pillars:

• High-Performance FKM Rubber: Soft, incredibly durable, and highly resistant to UV rays, saltwater, and sweat. Perfect for everyday wear.
• Scratch-Resistant Ceramic: Delivering a high-end texture and premium weight, designed for an elevated, sophisticated look.
• Durable Stainless Steel: Ultra-resilient and highly versatile, engineered for ultimate longevity and a classic aesthetic.

All of our materials are hypoallergenic, skin-friendly, and built to withstand long-term daily wear.

Our Commitments

• Perfect Tailored Fit: Every strap is dimension-calibrated exclusively for the Royal Pop. No adapters needed.
• Effortless Installation: Spring bars and a professional strap-changing tool are included with every order. Swap your strap in just minutes.
• Fast Worldwide Shipping: Orders are processed within 24-72 hours, with reliable global courier delivery available.
• Dedicated Customer Service: Have questions about compatibility, sizing, or delivery? Our team replies promptly via our contact page.

Join Our Community of Collectors

Since our launch, Royal Pop enthusiasts across the globe have trusted Favorite to customize their timepieces. One watch, countless new looks—this is the philosophy that drives everything we design.

Explore our collections and give your Royal Pop an exciting new style today.